The Debrief

My commanding officer, Bumpspark, has asked for a debrief.  He is equal parts drill sergeant and field medic–tough love with a compassion for process.  During the debrief, he won’t shine the light directly in my eyes, but he always asks the hard questions.

Writing is my weapon on the communication and technology battlefield.  With each successive battle, the scars build, but my voice grows stronger.  Writing is not easy.  It has been a trudge through the barbwire of bad habits.  I cringe when I write an email at work.  The “business” speak and lathering of political correctness has watered down my voice.  I stopped saying something long ago.  But from the wounds, I have been reborn.  I am ComTechSoldier.  I march on.

As part of the debrief, I have completed the three rewrites that I planned at midterm.  Is Technology Helping Us Be More Social?, Private vs. Public, and Why?–written when I was only a private–have been massaged into a stronger thesis.  Never leaving a man behind, the original posts remain for comparison.

I learned a lot over these last seven weeks.  Seven weeks are a lifetime in war.  My faithful companion on the battlefield has been Zinsser.  He has encouraged my writing to have brevity, a more developed thesis, and personality.  Clutter is the enemy to clarity.

Bumpspark’s early comments on my voice were a stronger wakeup call then “taps.”  Many pushups later, I finally started to say something.  These comments still resonate in my ear:

“Your audience doesn’t want your feelings on any matter.  They don’t want an opinion.  They want your experience and facts.” 

“You can’t have your cake and eat it too.  You must argue.  You need to say something definite quickly.”

“…small talk is terrible content.”

“…the audience is asking you for some kind of structure in everything you give them.  It is your responsibility to craft and deliver.”

“…you need perspective.  You need to stand out from the crowd.”

People want to see “you” in your writing.  They need personal because so much information they are showered with is impersonal.  The internet offers accessibility but very little filters.  People need a soldier to lead the way.

I salute Otto and Bumpnoggin.  They build up when they see promise and tear down when they see potential.  They never pull punches.  I hope they knew I had their back as much as they had mine.

I have barely entered the minefield, but I’m not afraid.  The second you think you have arrived–that you become comfortable–is the moment you stop being “all that you can be.”  Finding your voice is a race with no finish line.

War has a way of changing a soldier.

REWRITE: Why?

I didn’t start the war, but I will help finish it.

On the battleground you call the internet, we are bombarded.  Information from every corner of the globe vies for our attention–to embrace it is easy; it’s at arm’s length.  People spend 200 billion minutes a month on Google.  Head for the high ground.  You need a soldier to help draw fire.

Information is only one facet of the full frontal assault.  In our current “Communication Age,” websites have erupted from static pages to interactive media networks where video, audio, photos, and spoken word aren’t just vehicles for information–they are shared.  Don’t just visit a site–subscribe!  You don’t just watch a video at YouTube; you can flag, like, comment, share and mark it as a favorite.  I work with a team of four, but on LinkedIn, I have 257 connections.  How many friends are you having over to your house this weekend?  Now, how many friends do you have on Facebook?  Google’s stats are impressive, but people spend 250 billion minutes a month on Facebook, and this number is growing every month.  Take cover in the trenches.  Reinforcements are near.

Technology has enabled us to share information and communicate in ways we never thought possible.  This new toy doesn’t come with instructions, and to quote Spiderman comics, “with great power comes great responsibility.”  Technology can be harnessed to connect people in ways that they can’t face to face.  What about the prisoner and the judge, the parent and unresponsive teen, the boss and his workers, and the politician and the people to name a few?  People need someone to fight the battles they can’t or won’t.

The people need a soldier.  They need ComTechSoldier to drag the wounded through the wreckage and on to safety.  Someone has to ask the hard questions and start connecting the dots–someone who loves both technology and communication.

We are in a war, people.  There are minefields on either side so hover close!

REWRITE: Private vs. Public

Would you read your child’s diary?

My little girl just turned 2.  You should see her navigate an iPhone.  It is no problem for her to unlock the phone with a slide of her finger, navigate to her favorite app and commence enjoyment.  Technology opens a new world to our children.  Should this world be unrestricted?

My daughter will be sharing her Facebook password, or she won’t have a Facebook account.  This may sound harsh, but in a Mashable article entitled, Hey Teens: Your Parents Are Probably Checking Your Facebook, it states, “68% of teens have accepted a friend request from a stranger.”  When children go online to air their angst, they open up their lives to the world.  No parent intervention is the pedophile’s dream.  Do you know where your children are?

Online privacy considerations don’t stop with our children.  Should an employer go to a potential employee’s Facebook or Twitter account? It’s happening, and why shouldn’t it?

My employer recently told me that we could not check the Facebook pages of potential employees because there was no policy in place.  This is disturbing to me.  The rest of the world could know this person is a complete maniac, but I just have to play “Russian Roulette” with my technological hands tied.  Do you have a background check policy in place that includes Facebook?

I would not hunt for my child’s diary, but if she left it on the front lawn, who knows who would take a peek.

REWRITE: Is Technology Helping Us Be More Social?

Technology is redefining the word, “social.”

To me, social is getting pepperoni and sausage pizza from Hoagies with friends–going around the table and sharing stories, asking questions, laughing.  We leave Hoagies with full stomachs and fully developed snapshots of each other’s lives.

Do you leave a Twitter conversation as full?  One hundred and forty character interchanges with various hashtags and acronyms ricochet back and forth.  Like fans of a tennis match the public watches on.  Everyone is welcome to the table, and anyone who is anyone is there.   Follow and be followed.  By the time you are done, you may have only had a salad, but you still ate.  These snapshots are polaroids.  Twitter is a different kind of social.

You can hunker down with your Smartphone/iPad/Laptop/Desktop and close out the world around you.  Are you being anti-social?  If your above the age of 50, you say anti-social.  If you are below the age of 30, you say social.  If you are 30 to 50, you are on the fence.

What if you are afraid to walk up to that girl across the room that caught your eye?  You’d certainly have an easier time typing than talking.  The heavy lifting to start the conversation just got a lot lighter.  Online dating just became your best friend.

All this thinking has made me hungry.

Want to get some Hoagies?  I will use Facebook to invite some friends and check in with foursquare.  I’ll share a photo of the pizza on Pinterest.  Time to socialize.

Social Media Campaign

NBC’s “The Voice” has used social media to become a hit TV show.

Whether you think the show is outstanding is irrelevant.  From day 1, the show has made Twitter and Facebook integration a priority.  They have 1,899,292 likes on Facebook and 357,902 followers on Twitter.  This doesn’t even include the Facebook and Twitter followings of their four star coaches, the sharable video options on their home page, or the forums.  They have a dedicated social media production team that keeps the media fresh and connected to the show.

I’m not sure “The Voice” is listening, though.  While they have 357,902 Twitter followers, they are only following 346.  How much meaningful conversation are you having with that ratio?  What about Christina Aguilera?  She has 1,099,868 followers and is only following 17.

How do smaller companies or lone bloggers like myself compete?

We have to listen.  That is why it is important to have a social media campaign or strategy.  The ComTechSoldier social media campaign will involve first finding my audience and then building it.

To find my audience, I will start by listening.  A trip to Technorati will help me identify the top technology and communication blogs.  I will visit these top dogs and comment on interesting articles with links to my blog and Twitter page.  My strongest posts will be submitted to Digg.  Every ComTechSoldier email will have links to my blog and Twitter page in the signature.  Finding my audience will take time, but the tortoise beat the hare.

For building my audience, I will focus on Google Analytics, podcasting and three popular social media tools:  Facebook, Twitter and YouTube.  Google Analytics will help me track my audience.  I will see what content draws people and adjust where necessary without compromising my voice.

The message is singular, but I want the content to be plural.  Podcasts will reach the auditory learners who like their content delivered from their iPod.  A ComTechSoldier podcast series will be created and posted to iTunes for free download.

My YouTube channel and Twitter page have been started, but the content needs massaging.  For YouTube, I will continue to develop a high quality visual style like featured in the Look Inside presentation.  My timeline for producing video content will initially be once a month.  This strategy will be revisited in six months and adjusted if necessary.

On Twitter, I will follow popular Tweeters in the areas of technology and communication and respond more to Tweets.  The hashtag will be my friend.  I will track down the technology discussions and contribute to the conversation.  Once a day, I will commit 15 minutes to posting, searching and replying on twitter.

The ComTechSoldier Facebook page will be created.  Like the blog, there will be a commitment to quality content.  A Facebook feed will reside on the ComTechSoldier blog.  Once a day, I will commit 15 minutes to posting and commenting on Facebook.

This social media campaign will be revisited in six months and adjusted if necessary.

I can’t compete with “The Voice,” but I will have a voice.

The ComTechSoldier Podcast Script

Fade up ComTechSoldier theme song

(Affected Voice) ComTechSoldier guides you through the minefield of communication and technology.

We live in the Communication Age.  Technology has opened the floodgates to communication.  This podcast introduces an initiative that will help at-risk students find their voice.

Fade down ComTechSoldier theme song

“Alternative” schools have become the alternative for students ejected from traditional schools.  Many of these students serve time in juvenile detention facilities while others suffer from emotional disorders.  Some are just unable to thrive in the traditional school environment.  They need an alternative.

The National Center for Education Statistics states that there were 10,300 alternative schools and programs serving 646,500 at-risk students in the 2007-2008 school year.  64% of districts across the United States reported having at least one alternative school or program for at-risk students.

Alternative schools feature reduced size classrooms for more individual instruction, an emphasis on life skills, and a more flexible curriculum.

I want to add another tool to the alternative school toolkit – communication technology.

At-risk youth talk freely with their peers, but there is a breakdown in communication between these youth and their parents and teachers.  I am recommending an initiative at a local alternative school that uses blogging, podcasting, digital video and photography to help at-risk students find their voice.

A handful of at-risk students will be selected to participate.  To encourage honesty and transparency, the identities of the youth will be kept anonymous.  Each youth will create a unique avatar and handle.

During podcast interviews, youth will speak freely about their challenges at school and home.  Speech recognition software will turn the interviews into scripts.  Other group members will record the scripts to keep the original interviewee anonymous.

For video and photography, no faces will be shown.  Youth will create images that represent their struggles at school and home, and will write narration to accompany the images.  The narration will be read and recorded by another in the group.

Students will also be given writing prompts to help find their voice and inspire creativity.  The writing, audio and video will be transferred to a single blog that will be commented on by teachers, parents and others in the group.   This will lead to reflection and discovery for all involved.

FADE UP reflective guitar music featuring Michael Kelsey (used with permission)

To give you an idea of what I’m talking about, I have included a sample reflection from Tony, a young female student, attending Keifer Academy in Springfield, Ohio.  She wrote this during a project facilitated by Project Jericho, a collaboration between the Clark State Performing Arts Center and Job and Family Services of Clark County that serves at-risk youth through the arts:

FADE UP voice of Tony using the metaphor of a tree to describe her struggles.  (used with permission)

Tony:  People have downgraded me…or talked about me…or said things that I didn’t like, and it broke my spirit.  And then after awhile I began to forgive and love again, and now I’m a whole tree.  Now I’m brand new; I’m fresh.  I have new leaves.  I have stronger branches.  So now things people used to say to me or things people used to do to me, they don’t affect me anymore because my branches are stronger.

FADE DOWN voice of Tony and guitar music

I will serve as lead teaching artist and meet with youth for two sessions, twice a week.  Sessions will be an hour and a half.

Pre and post surveys will be given to participating students, teachers and parents to obtain quantitative data on the impact of this initiative.

Lesson plans will be created and posted to the blog so this work can be replicated at Alternative Schools across the country.

Communication technology will be the alternative for at-risk students.

Fade up ComTechSoldier theme song

(Affected Voice) If you would like to find out more about ComTechSoldier, visit his blog at comtechsoldier.wordpress.com.  Make sure to follow ComTechSoldier on twitter.

(Affected Voice) ComTechSoldier guides you through the minefield of communication and technology.

Fade down ComTechSoldier theme song

Look Inside: The Presentation

ComTechSoldier is now on YouTube.  ”Look Inside” will now reach the visual learners.  For those who like to read along, I have included a transcript of the video:

Slide 1 – Title

This is “Look Inside,” a ComTechSoldier presentation.

Slide 2 – Bars

Look inside.  I mean–really look inside.  Not all incarcerated youth are criminals.  Many struggle with mental health concerns.  Others are placed in detention by their own families.

Slide 3 – Mom and Dad

Longing for the warmth of a Mom or Dad, some search for acceptance in the wrong circles.

Slide 4 – EXIT

They hunger for escape from pain.  These youth need opportunity–a more healthy way to express themselves.

Slide 5 – Computer

Technology has opened the door to communication around the world.  We live in the communication age.  Technology can be harnessed to help incarcerated youth find their voice.

Slide 6 – Video, Photos, Blogging and Podcasting

Eight incarcerated youth will look inside their lives using digital video, digital photos, blogging and podcasting.  These personal documentaries will lead to self-reflection and discovery.

Slide 7 – Block Out Face

Each youth will have a unique avatar and handle.  Faces will not be shown so they are anonymous to the outside world.

Slide 8 – Computer

Their personal documentaries will be the centerpiece of a website designed for the juvenile detention center.  This will give the staff, judge, probation officers and general public a look inside the struggles of these youth.

Slide 9 – Dialog

Judges and Probation Officers will comment on the youth created content.  This will open doors to conversation.

Slide 10 – Five Days a Week / Computer

A lead artist will meet with youth Monday through Friday, two hours a day for 8 weeks.  Staff members and probation officers will be trained how to update the website after project completion so the communication can continue.

Slide 11 – Technology

Technology will give us a window into the lives of incarcerated youth.  It will allow us to “Look Inside.”

Slide 12 – Twitter and Blog Address

Too Many Buttons

I remember the good old days of gaming–the days of a button and a joystick.  For pong, you just needed a dial.

Now there are 26 buttons and button combinations on one controller.  Don’t believe me?  Look for the “z.”

I remember the simplicity of games like Space Invaders.  The large pixel reigned supreme.  You were a rectangle shooting rectangles at enemies made from a conglomeration of squares.  No mental straining on this game–just move left or right and shoot.  Gamers love a good puzzle, but the most challenging puzzle should not be how to work the controller.

I’m not alone on this.  There has been a gaming renaissance.  Look at games like Angry Birds, Fruit Ninja, and Cut the Rope.  No PhD is required to jump into these games with both feet.  The most complex feature of Angry Birds is figuring out which level to play.

Bring on the renaissance.  Who needs a controller when you can be the controller?  Interfaces like Kinect for Xbox 360 allow your body to become the controller.  Kinect is the couch potato’s personal trainer.  You won’t just exercise your fingers any more.

Embrace the renaissance.

I remember the good old days of gaming–the days my coat had more buttons than a game controller.

Executive Summary: Look Inside

Look inside juvenile offenders.

Not all incarcerated youth are criminally minded.  Many struggle with mental health concerns.  Others are placed in detention by their families.  They long for the warmth of a Mom or Dad that is never there.  Some search for acceptance in the wrong circles.  They hunger for escape from patterns.

Look inside the juvenile justice system.

Overcrowding of juvenile justice facilities across our nation has suffocated rehabilitation.  Probation officers juggle increasing caseloads.  The system grows more punitive because it has no choice.  Alternative options are not always available.

Facilitated by a lead artist, eight incarcerated youth will create “personal documentaries” using digital video, digital photos, blogging and podcasting.  The personal documentaries will answer the question, “How did I get here?”  Youth will find their voice.  This will lead to self-reflection and discovery.  Participating youth will have a unique avatar and handle.  Faces will not be shown to leave them anonymous to the outside world.

The personal documentaries will be the centerpiece of a web content management system designed for the juvenile justice facility.  These personal revelations will give the judge and probation officers a look inside.  Comments from the judge and probation officers will give the youth a look inside.

The artist will meet with youth two hours a day, Monday through Friday, for 8 weeks.  Staff members and probation officers will be trained how to update the web content management system after project completion.

Technology will be the “alternative.”  It will be a way to look inside.